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McLuhan wrote that slogan btw
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I didn't know that; given Mcluhan's Catholicism & general immersedness in the scene, could we interpret this as deliberate, crafty subversion?
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He thought that TV was the same as LSD anyway. This was his slogan for the ethos of the TV generation- that's why it's TUNE in.
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McLuhan was describing & in Leary's hands it became an exhortation to a behavioral mode. Sound about right?
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Pretty much.
End of conversation
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