Here's the Germaine question: Is the social media presence of these companies reflective of their actual corporate culture, values, mindset, personnel? Or have they just hired some pretty 23 yr old airhead BA digital arts girls to manage their accounts?
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"These megacorps sound more like activist NGOs staffed by SocJus Studies students than for-profit corps selling consumer products." Who do you think they have running their social media accounts??
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