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Focus your efforts by geography: Learn where your visitors are based with the Traffic by Location report and use the Sales by Billing Location report to see where most sales come from. Then decide to focus on areas where you are already strong, or on areas which are weaker.

Effectively manage your product portfolio: Understand which items or services are selling better than others. Break down the reports by item/segment and see how sales change by time period. Use this info to make decisions about your product range and when to offer promotions.

Make the most of your best content: Use the Page Visits report to see which content is engaging your visitors the most. Give successful content more visibility in your site structure, promote it in marketing campaigns or produce more on the same theme.

Get more of the right visitors: Discover how people arrive at your site with the Referral by Category or Site report and see how long their visits last. Market your site to the channels that bring you the most engaged visitors.

You can be confident in your decision making when you have the numbers to back it up. Wix Analytics reports enable you to make those data-driven decisions. Here are a few examples:

From insight to action: Get personalized suggestions, based on your website's performance, on how to boost your traffic and engage your visitors.

Know your customers: Get insights on your top customers, see how your customer base is growing over time and monitor your lead generation by channel.

Analyze your revenue: Compare your revenue across time periods. Break down your transactions by variables such as product, geography and source.

Study your visitors: Learn where your visitors spend the most time on your site and compare the behavior of first time visitors with returning visitors.

Track your traffic: See where your visitors come from, how they get to your site, if they return and which days or times of day are most popular.

Translating analytics into success is done in 3 steps: Tracking: Review your traffic, visitor behavior and revenue reports. Understanding: Get tailored recommendations on how to improve. Taking action: Implement the recommendations and measure the results.

Informed decisions lead to better results. Every published Wix website has Wix Analytics built in. Use it to learn what works best and how your visitors behave, then utilize these insights to act and improve. Here's how (a thread)