"roughly a third of all the games on Steam had been released in 2016"! crowded? nah, there's still room for more, everyone get in here!!! :D
there's more "noise". When I released Loren you could stay on Steam frontpage for a week. Now you don't even show up :)
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I guess the best response to that is to make sure you stand out when you launch. Have you ever split tested your promo assets?
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yes I think I did that with Heileen 3 - showing a female face in the banner helps for sure :)
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