The North American comics market is way, WAY smaller than you think. Italian western comics routinely sell more than your average copy of The Avengers in the USA.https://twitter.com/missdoomcookie/status/1330328395536871427 …
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I suspect the situation is going to change in the next decade. Dylan Dog made multiple attempts to appeal to a younger audience - whereas Tex is still Tex, and its elderly readers... Won't be around forever...
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You should consider that Zagor is the only Bonelli comics with a growing audience.
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