I heard the average novels are about 50-100k words, but in the world of VN, they are considered on the shorter side.
So, we are expected to make something that is longer than a book, but with pictures, music, choices, and somehow 20 usd is still too expensive. 
Replying to @zeivainc
if you ask gamers even $0.99 mobile games are too expensive :D
7:34 AM - 2 Sep 2020
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