analyzing PS2 stats - during the Summer sale it had over 10 times the traffic/exposure than the launch. I think this wasn't normal and means the launch somehow was broken (how? no clue!)pic.twitter.com/Exdhyi6PLB
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during the sale it had a 152% click-thru rate, which I'm not even sure what it means lol. Someone clicked on the banner more than once ?
pic.twitter.com/hNQvwNCgJa
and this is launch week. 2% click-thru, despite A LOT more impressions!
The only difference was that during the sale it was 10% off, but it doesn't seem such a big discount to cause a 150% click increase to me
pic.twitter.com/zQT43hEcJZ
External traffic counts as clicks but not impressions, so skews click-thru rate.
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