during the sale it had a 152% click-thru rate, which I'm not even sure what it means lol. Someone clicked on the banner more than once ?
pic.twitter.com/hNQvwNCgJa
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during the sale it had a 152% click-thru rate, which I'm not even sure what it means lol. Someone clicked on the banner more than once ?
pic.twitter.com/hNQvwNCgJa
and this is launch week. 2% click-thru, despite A LOT more impressions!
The only difference was that during the sale it was 10% off, but it doesn't seem such a big discount to cause a 150% click increase to me
pic.twitter.com/zQT43hEcJZ
You launched simultaneously with Persona 5 Royal and Final Fantasy VII Remake came out the following week. Nobody was on Steam at that time. 
yes that could be an explanation :D
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