You could try to put symbolic launch-discount. That will will once more notify people who wishlisted it. And may attract new customers mb.
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it's too late to add it now
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You're right that it SHOULDN'T be but it's one of those really unfortunate aspects of the business I think. Fucks over big studio games as well if they aren't careful
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Also is something movies have to struggle with as well, so it's not really a game exclusive problem. Just a huge issue with having such a competitive industry with some huge players
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