of course right now you're much more likely to sell more on Steam, but in future who knows?
For successful devs it only makes a difference between being rich or even richer, for smaller indies this can determine if you survive another year fulltime or not 
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Does giving a way a steam key cost you something? like if one buys at itchio and you will give him a steam key for free?
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no, it doesn't cost anything
End of conversation
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