one of the most common thing I heard from indies is "even if a game is good it won't sell if nobody knows about it." thing is: "if a game is good, people WILL know about it." People greatly underestimate word of mouth power.
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I noticed this myself, having made many games of same niche/genre. I never did any special promotion for any of them and yet some sell 4-5 or even 10x times more than others. Why? Because are good/better targeted to the market, and people spread the word. Simple as that!
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