Willson Cross

@Willson_Cross

Working on something stealth via | Prev. CEO+cofounder of pet-sitting marketplace GoFetch (acq. 18’) | | Runner | Cyclist | Family

San Francisco, CA
Vrijeme pridruživanja: kolovoz 2013.

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  1. Prikvačeni tweet
    17. sij

    Early, but solid month-over-month traction 👨‍💻 Currently in stealth with a full-time, funded team of engineers and operations folks... 😀

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  2. proslijedio/la je Tweet
    8. kol 2019.

    If you are enjoying the blog, consider subscribing to our email list and you will get future posts directly into your inbox:

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  3. proslijedio/la je Tweet
    27. lip 2019.

    There is a war on capital going on in British Columbia by the and their allies. For the prosperity of the people in this province they must not be allowed to win.

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  4. 22. lip 2019.

    Raising money is like an exam in the sense you should never cram for it and if you're truly good, you'll have all the info in your head leading up to it.

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  5. proslijedio/la je Tweet
    25. tra 2019.
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  6. proslijedio/la je Tweet
    17. tra 2019.

    Working on a startup idea that's getting some early traction? Come join us. Our accelerator deadline at Madrona Venture Labs () is next week:

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  7. 11. tra 2019.

    Before you even build an MVP, read all of and material:

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  8. proslijedio/la je Tweet
    2. tra 2019.

    The best relationships are peer relationships. When given power over others, our ego justifies it by assuming we are smarter. Better to have people work with us than for us. Better motivated on the wrong thing than unmotivated on the right thing. Debate rather than dictate.

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  9. proslijedio/la je Tweet
    2. tra 2019.

    Excited to be a part of 's journey making cryptocurrencies more accessible and solve real-world problems

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  10. proslijedio/la je Tweet
    28. ožu 2019.

    1/ In part 3 of our series on evaluating consumer brands, today and I look at the eight major attributes we look for in assessing if someone is an extraordinary “non-normal” founder

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  11. proslijedio/la je Tweet
    25. ožu 2019.

    Consumer tech works best when it’s completely horizontal or deeply vertical. Multi-vertical out of the gate usually fails. Once you nail the first vertical, you can expand to others. As a friend put it, “people want oranges and people want lemons, but nobody wants a citrus.”

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  12. 24. ožu 2019.

    Founders: Investors would rather see a burning sensation for your marketplace in one city than high churn and low growth rates across 10 or 20. Investors: I'd say that when analyzing a marketplace investment, an interesting measure would be: Gross Revenue before $200K+ raised

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  13. 24. ožu 2019.

    10/ Founding team (paid a modest founder's salary) consists of around 5-10 people (mainly software engineers) and has clear product/market-fit, healthy unit economics at modest scale, and is now ready to go raise a VC-led Series A.

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  14. 24. ožu 2019.

    9/ Founding team (now paid a modest founder's salary) is working incredibly fast on building out their feature set and developing a playbook in regards to launching other cities

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  15. 24. ožu 2019.

    8/ 6-10 months go by and founding team (unpaid) raises $500K-$2M and solidifies 1-2 cities with very strong signals of product/market-fit, solid team of hackers and business folks, and empirical evidence that unit economics work at scale

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  16. 24. ožu 2019.

    7/ Founding team (unpaid) gets some meetings with early stage seed stage VCs and micro-VCs under the thesis of “Hey, we’re building a marketplace and getting some true traction in one market”… I’d say this is also a good time to apply to or

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  17. 24. ožu 2019.

    6/ Founding team (unpaid) meets with users daily and iterates their thinking around their product/service and customer acquisition channels... now they start writing back-end code

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  18. 24. ožu 2019.

    *15,000 real addressable customers in their launch geo *assume ~1% of that: 150 customers *They achieve early fidelity and customers are using 1/day meaning: ~4,500 monthly transactions *~$7 dollars per transaction *NewCo doing $30,000+ per month

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  19. 24. ožu 2019.

    5/ bc nothing goes as planned, founding team (unpaid) sticks at this for 5-10 months but then starts to see *some* traction/insights into unit economics like the below:

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  20. 24. ožu 2019.

    4/ Founding team (unpaid) pools $50K - $200K together to start hacking on this concept. This can come in 3 main forms: [i] typical, tech angel(s), [ii] family/friends, [iii] personal savings

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