News: Unilever acquires DTC brand Paula's Choice for $2B, a 6.5x multiple.
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Replying to @2PMinc
6.5x multiple of what? Has to be revenue, right? Never heard of Paula's Choice but assuming they're not generating 9 figures in EBIDTA
2 replies 0 retweets 4 likes
Replying to @rileyfara @2PMinc
new “I’ve never heard of this brand” guy dropped
7:50 PM - 15 Jun 2021
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0 retweets
3 likes
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