.@chadjsanderson shares why you need executive buy-in for experimentation; if your CEO doesn’t believe in being data-driven, your experimentation practice will suffer
It sounds genuinely dumb, but the best piece of advice I’ve ever gotten is never feel good about the % of a sale closing unless the team thats buying drives rev directly. Incredibly easy to get ceo buy in when you sit on a project to that loves the top line.
