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Enterprise SaaS is challenging 4 early stage b/c u end up having to build alot of product for pilots & onboarding & requests r urgent which ruins ur ability to plan U can make this an advantage by baking new dev into pricing & treating cust facing teams as innovation teams
i still maintain that enterprise saas (read: not mid-market automation tooling yc w2030) gets fucked multiples at seed mostly because revenue forecasting is entirely stochastic and your only job as a seed stage enterprise ceo is just to stay alive long enough to convert a pilot
It's true, sales cycle is so long, the challenge is staying alive long enough to get that first foothold.
Alternatively you just lie during sales meetings and bet that ur team can deliver.
Yeah.... Or you can build an audience and brand first via media and content. This pushes the drop dead date out and the level of audience engagement makes investors more comfortable with the thesis as the product gains traction. Brand equity matters even if not related to product
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