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The 'philosophical insights' are retrofitted (eg. Facebook pitch today vs at start). One day Tinder will be telling everyone "it started with an epiphany about connecting humanity's hearts...".
i wrote a horrible essay on this topic in my second year of college years back that may be still possible to find online but i've always likened this to the concept of moral backpropagation. You do whatever it takes, and post hoc you fit a story that justifies your actions
