I think this 2020 framing would show a fundamental misunderstanding of your product as a seed firm (and likely you've overrated the value of your ~*platform*~) If you're losing to a solo capitalist, I view it the same as losing to almost any other institutional seed firm.
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if you lose a deal in 2020 the natural next step is to continuously expand your platform up until the point where it sops up all returns, and then repeat
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