the CEO-as-twitter-persona-in-chief does nothing but put a target on the back of a company. I don't understand why in the world anyone is still doing this, I understand it less when its a company cargo-culting hyperscale.
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definitely witnessed a change in the media environment, right? Have seen this strategy massively blow back on a handful of otherwise fine cos
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The impact of these media blowbacks is steadily diminishing versus the benefit of the CEO as Twitter persona is still increasing In the long run it’s still the right strategy
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