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We have officially moved to
@WARCEditors! Please continue to follow us there for the latest evidence, expertise, and guidance on how to make your marketing more effective.pic.twitter.com/4t1k9PTVfR
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Happy New Year! We hope everyone's 2019 is off to a great start already. As a reminder, please follow WARC at
@WARCEditors for the latest evidence, expertise, and guidance on how to make your marketing more effective. We will discontinue all use from this handle after this week.pic.twitter.com/bh8SdGfepI
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WARC's 2019 Marketer's Toolkit includes data from a survey of 800+ senior marketers on the priorities they'll be spending their time and budget on next year. Follow
@WARCEditors for a sample report and more updates.pic.twitter.com/ltv5ZmH9Jo
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WARC's Marketer's Toolkit 2019 is here! Head over to
@WARCEditors to see the priorities, and challenges, facing brands in the year ahead.pic.twitter.com/R7gXSQvcBr
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New year, new WARC! Well, sort of. In 2019 we will start tweeting solely from
@WARCeditors. Follow us there for the latest evidence, expertise, and guidance on how to make your marketing more effective.pic.twitter.com/MCZy9Isbyu
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What will 800 senior marketers be spending their time and budget on next year? http://bit.ly/2BOSq5o pic.twitter.com/2VDIwp1Lzk
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750+ business leaders worldwide have contributed to The Initiative for Real Growth (IRG) by taking this 7-minute survey to tell us how they define real business growth. Join the movement: http://bit.ly/2QG3Fp5 pic.twitter.com/gkJQyST6TC
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For 150M Americans, money is something to cry about (52%)
#WARCwebinarpic.twitter.com/8efUeGJt2e
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The LATAM Smarties winners are now available on http://warc.com , including Güd's Millennial Dogs campaign by
@jwtbrasil and many others! Check them out here: http://bit.ly/2UjqxcY pic.twitter.com/MBVQ4MGen6
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The
@NYFestivals@AMEAwards announced their inaugural Advisory Council. See who's on it at https://www.ameawards.com/advisory-council/ …pic.twitter.com/iwZY8HdQJ8
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Campaigns from
@harleydavidson and@pepsi are among the 20 that have been shortlisted for the#effective#channel#integration category in our 2018#WARC Media Awards.pic.twitter.com/LWnLcDgag8
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How do you
#win at#personalization? Read this#Admap issue that discusses practical#advice and#pitfalls for#advertisers to personalize#advert for specific audiences. Find out more here: http://bit.ly/2zkaDX3 pic.twitter.com/DK7FbHqFKc
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Can you have too much
#emotional#advertising? WARC attended#brainybar, an event held at agency@WalnutUnlimited to hear from experts in both#academic and#business circles. Find out more here: http://bit.ly/2DAksTy pic.twitter.com/cfS0N1Teob
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Why have
#global fashion#brands been unable to gain a foothold in#China? According to the@BoF, it's because they have not followed the traditional#western#consumer model. Find out more here: http://bit.ly/2Q73YZV pic.twitter.com/o9glqxj0x2
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Social platforms such as
@Pinterest and@instagram have recently taken steps to make#shopping easier, such as adding#shoppable#pins. Read more here: http://bit.ly/2Q9cN5w pic.twitter.com/mCFeZg9oL0
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What are the 8 services millions of Americans need to improve their financial lives—and are willing to pay for—but aren't yet offered in the financial services industry? Tune in on December 6: http://bit.ly/2DB1m0C pic.twitter.com/N2ETf6xs2g
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What marketing challenge keeps you up at night? Tell us and get advice and best practices distilled from our database. Bonus: You could win a custom research service! http://bit.ly/2QWiRLA pic.twitter.com/B9v5Q06Imy
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Jem Fawcus
@jemfirefish, owner and group CEO at@firefishltd, outlines why#TV is such an#effective channel for#purpose-led campaigns, enabling brands to tap into audiences that are primed for strong emotion-led messaging. Read more: http://bit.ly/2DxHxGF pic.twitter.com/AAnfRoB2tY
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Join us on December 6 to hear some behind-the-scenes research approaches that get to the heart of eight, real customer needs from financial services - http://bit.ly/2DB1m0C pic.twitter.com/Hg4Slztiv5
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#Digital ads that met the standards set by#TAG witnessed 84% less fraud and invalid traffic in the first seven months of 2018. Find out more here: http://bit.ly/2RSLr0J pic.twitter.com/GAycIi7yRd
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