Don’t need to subscribe to read this. The answer lies in bad quality at a price only slightly less than new, higher end brands.
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I'd rather purchase 1 "higher-end" product that I can confirm is correct with a tester than 10 no-tester drugstore products
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"Beauty". How marketing strategies have brainwashed females into feeling bad about themselves if they not using these products which were used to torture animals. Sick.
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Please do not lump all millennials together. Some identify as Gen X or Gen Y.
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Because the entitled little asshole think it’s inferior, Little do they know all the “drug store” brands are all owned by the major cosmetic companies...all the same crap
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Reckon quality sucks..,,harsh chemicals
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Because brands like bhcosmetics now exist which are the same price if not cheaper and the quality is 1000x better
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In addition to increasing internet sales, quality, lack of testers, shades, and higher prices for “drugstore brands” that you can match to the more mid-level brands that are usually really good quality at Sephora & Ulta would be some reasons not mentioned. Plus, you get rewards.
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And the lack of shades and no testers.
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millennials' youth is a good enough look for them all. they should be investing and spending wisely, enjoying the fact that they're growing up in a great era in America.
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