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The Wall Street Journal
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The Wall Street Journal
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The Wall Street JournalVerified account

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    The Wall Street Journal‏Verified account @WSJ Feb 3

    Who would you believe? Companies dump celebrity pitches in favor of product foundershttp://on.wsj.com/2EAoFVO 

    6:31 AM - 3 Feb 2018
    • 45 Retweets
    • 110 Likes
    • 9499 Heather Budnik Barbara Gederian Muckel Nicholas H. Loya Miikarra Beaudoin Suffolk Secret John Hauser Mitzie Adams why
    21 replies 45 retweets 110 likes
      1. Brenda Hattisburg‏ @BrendaHattisbur Feb 4
        Replying to @WSJ

        Celebrities can demand more money for their endorsement, while the unknown person or spokes-person may get exposure for themselves and their product for less money. It's a good business move...

        0 replies 0 retweets 0 likes
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      1. Justin Huff‏ @C4YerSelf Feb 3
        Replying to @WSJ

        I dunno - that founder is way more photogenic than the ones I hang out with...

        0 replies 0 retweets 0 likes
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      1. fuckedtechies‏ @fuckedtechies Feb 3
        Replying to @WSJ

        All evidence points to the fact that I'd prefer to watch some cool celebrities than those dudes on the @hubblecontacts commercials.pic.twitter.com/hh9uwFs6dc

        0 replies 0 retweets 0 likes
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      1. Novafan23‏ @Novafan23 Feb 3
        Replying to @WSJ

        I love the idea of seeing real people in the commercials. Be it, influencers or the founders themselves, I've just always been skeptical of celebrities as pitch-men because they oftentimes aren't actual users of the product.

        0 replies 0 retweets 0 likes
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      1. Marcelino Pantoja‏ @marcepntoja Feb 3
        Replying to @WSJ

        So do I

        0 replies 0 retweets 0 likes
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      1. JTH‏ @ResRadLft Feb 3
        Replying to @WSJ

        Makes perfect sense. Celebrities and other coastal elites have totally sold out to the radical left. Americans are sick of their vicious diatribe and therefore rightfully question their credibility in any situation. #ResistRadicalLeft

        0 replies 0 retweets 0 likes
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      1. Bubba Gump‏ @Ardentone007 Feb 3
        Replying to @WSJ

        Because celebrities are bat shit crazy.

        0 replies 0 retweets 0 likes
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      1. Sharon‏ @sapw Feb 3
        Replying to @WSJ

        I always wondered if those celebrities really used the products they advertised.

        0 replies 0 retweets 0 likes
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      1. R D McDonough‏ @Mcdonod53 Feb 3
        Replying to @WSJ

        Entertainment media is so fractured that celebrities are only known in niche markets.

        0 replies 0 retweets 0 likes
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      1. Sergey‏ @SergeyChunayev Feb 3
        Replying to @WSJ

        Total BS. Majority will always tend to be influenced by celebrities. Look what happened to WeightWatchers after Oprah endorsed it. And it's just one of millions of examples. Nobody cares about some random average guy/girl opinion. It's just too stupid to neglected this fact.

        0 replies 0 retweets 0 likes
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      1. Gregory Mark Carver‏ @mcarver58 Feb 3
        Replying to @WSJ

        Celebrities have lost their luster. They can't get that politics are not what the public wants to here. Nobody cares what their personal politics are. Using celeb status to promote politics is damaging the entire industry. Promoting products has changed because of this.

        0 replies 0 retweets 0 likes
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      1. Mrs. P 4  🏡s...Ur  🏡!!!‏ @MrsP4Homes Feb 3
        Replying to @WSJ

        Real people.

        0 replies 0 retweets 0 likes
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      1. Derek Mousseau‏ @derekJmousseau Feb 3
        Replying to @WSJ

        Ask Hillary how that worked out for her.

        0 replies 0 retweets 0 likes
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      1. Mike‏ @WalkingDead0311 Feb 3
        Replying to @WSJ

        Smart move find real people to pitch your products. I get turned off of products promoted by fake pitches.

        0 replies 0 retweets 0 likes
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      1. Laksch‏ @LAksCHhaCK Feb 3
        Replying to @WSJ

        I agree with wall street, what is happening?

        0 replies 0 retweets 0 likes
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      1. John Hauser‏ @JohnHauser2 Feb 3
        Replying to @WSJ

        Just think of the multicultural commercials you can create and all the mixed marriages and mulato children you could show. So totally main street american.

        0 replies 0 retweets 0 likes
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      1. Ben‏ @166ben Feb 3
        Replying to @WSJ

        i do not even pay attention. and celebrities, what is that. some punk who lucked out and made it big on the people back. like they are real smart. i dont think so

        0 replies 0 retweets 0 likes
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