Both saturation of the market and the supply side play a role. All suppliers offer discounts on the first deliveries, and consumers can hop from one server to the next, so even a loyal customer turned down 1-3 simikar vendors.
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I love it! It saves me money, time and I became a better, healthier cook! But yeah, it’s not for everyone.
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And though the food is good, the prep time in most cases is too long. Thats why we unsubscribed.
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It seems the metaphorical 'adding of an egg' has defenses risen from it: the only adaptation left is to make meal kit deliveries completely random in timing, to catch them off guard and prove they still matter
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Cost of customer acquisition for those are usually really high, and there was only ~6 month user average run rate
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