This headline is misleading. The overarching company is changing it's name (think Google's Alphabet) not the Coach brand.
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IMHO, big mistake.
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@Coach dumb idea, and im not a fashion guruThanks. Twitter will use this to make your timeline better. UndoUndo
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First world white chick problems ....



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I thank you for your sympathy and support,
@tac_e6.
End of conversation
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Real issue is they are 'luxury' and low quality.
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Horrible choice! And really bad move
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Someone clearly overthought this name. "Oh honey, you got me a tapestry bag?"
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Why not change it to Venetian Blinds?
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It seems like a waste of that $ spent to build up the brand and brand cache to now throw it out and start over.
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What happens to the brands if they all fall under 1 label now? Is there going to be 0 difference between a Kate Spade bag and a coach bag?
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Horrible name to rebrand with. Are they selling rugs now?
#fail thoughts@adam_schreiber? -
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Any chance that they were considering Harvey's Handbags
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bad move
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