Isn't 'Brandless' in itself, a brand?
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The reason Jif is at the top is the superior flavor to store brands. Minimalism is nice, but you do need brand recognition.
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3$ isn't such a great price break ... unless you are hawking chemical free, fluoride free organic brands.
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like a uh...299-cent store?
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They will struggle if they focus only on foodstuffs.
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What's more important is what are the ingredients. Keep it simple & pure. Cut the chemicals & crap
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