Investors’ behavior is shaped by what Professor Richard Thaler calls SIFs, “supposedly irrelevant factors”, rooted in mood & emotion.
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That's why I use red for up, blue down. Down is a direction not an emotion
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I believe that. So true.
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Not so in China... culturally defined obviously....http://www.bbc.com/news/av/business-33464903/red-v-green-china-s-stock-markets-explained …
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People who feel burned view investing negatively?! Call me shocked!
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This is true
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