.@WSJ Fascinating strategy, considering cereal's decline as consumers have been embracing other breakfast options!
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@iriworldwide@KelloggsUS tried something similar in 2010 with Pop Tarts World, but whiffed on execution.http://www.yelp.com/biz/pop-tarts-world-new-york … -
We'll wait and see how this one turns out!
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Silly. The doofus hipsters who would fall for this don't go near Times Sq.
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