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The Wall Street Journal
The Wall Street Journal
The Wall Street Journal
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@WSJ

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The Wall Street JournalVerified account

@WSJ

Breaking news and features from the WSJ.

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wsj.com
Joined April 2007

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    The Wall Street Journal‏Verified account @WSJ 23 Nov 2014

    Brands are wasting money on Facebook and Twitter attempting to start 'conversations' with consumers, says Forresterhttp://on.wsj.com/1zKsb6A 

    9:47 AM - 23 Nov 2014
    • 231 Retweets
    • 153 Likes
    • Layla Bee The Books Rob Salty matt mcguire Peter Ross Aaron Eric Shaver Tim Healy Daniel Bass
    28 replies 231 retweets 153 likes
      1. New conversation
      2. alice + olivia‏Verified account @aliceandolivia 23 Nov 2014
        Replying to @WSJ

        Facebook=friends twitter=news Instagram=brands “@WSJ:Brands waste money on Fb/Twitter to start 'conversations' http://on.wsj.com/1zKsb6A ”

        1 reply 7 retweets 10 likes
      3. 2 more replies
      1. Michael Ercole‏ @Michael_Ercole 25 Nov 2014
        Replying to @WSJ

        #enterprisesm “@WSJ: Brands wasting $ on FB and Twitter attempting to start conversations with consumers, Forrester http://on.wsj.com/1zKsb6A ”

        0 replies 0 retweets 1 like
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      1. Gary Napier‏ @garynapier 23 Nov 2014
        Replying to @WSJ

        MT @WSJ: Brands are wasting money on Facebook and Twitter attempting to start 'conversations' with consumers... http://on.wsj.com/1zKsb6A 

        0 replies 0 retweets 1 like
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      1. Shichiro Miyashita‏ @shichirom 23 Nov 2014
        Replying to @WSJ

        フォレスターリサーチがフェースブックやツイッターにブランド企業が多額の広告費を使っているがあまり効果が得られていないという調査結果を発表。@WSJ

        0 replies 0 retweets 1 like
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      1. Adam Cherry‏ @AdamCherry15 23 Nov 2014
        Replying to @WSJ

        “@WSJ: Brands are wasting money on Facebook and Twitter attempting to start 'conversations' @MarianneDainton http://on.wsj.com/1zKsb6A ”

        0 replies 0 retweets 1 like
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      1. Konrad Pabianczyk‏ @itsjustkonrad 24 Nov 2014
        Replying to @WSJ

        @WSJ but having a social CEO is free.

        0 replies 0 retweets 0 likes
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      1. SqueezeCMM‏ @SqueezeCMM 23 Nov 2014
        Replying to @WSJ

        .@WSJ: Brands wasting money on Facebook/Twitter attempting to start 'conversations' with consumers http://on.wsj.com/1zKsb6A  -> content works!

        0 replies 0 retweets 0 likes
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      1. Veleisa Patton Burrell‏ @VeleisaP 23 Nov 2014
        Replying to @WSJ

        “@WSJ: Brands wasting money on Facebook & Twitter attempting to start 'conversations' w/ consumers, says Forrester http://on.wsj.com/1zKsb6A ”

        0 replies 0 retweets 0 likes
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      1. Chrystal A Moore‏ @RecruitMoore 23 Nov 2014
        Replying to @WSJ

        “@WSJ: Brands are wasting money on Facebook and Twitter attempting to start 'conversations' with consumers” I agree. Should be organic.

        0 replies 0 retweets 0 likes
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      1. Brantp17‏ @BrantPeacher 23 Nov 2014
        Replying to @WSJ

        @WSJ Facebook is good for personal friends, Twitter is good for news, and Instagram is the best brand builder.

        0 replies 0 retweets 0 likes
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      1. becks‏ @916bex415 23 Nov 2014
        Replying to @WSJ

        #SEO algorithm #hack ? RT @WSJ Brands waste $$ @facebook @twitter trying to start convos w consumers says @forrester http://on.wsj.com/1zKsb6A 

        0 replies 0 retweets 0 likes
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      1. FC Wellenstein‏ @FCWellenstein 23 Nov 2014
        Replying to @WSJ

        @WSJ Foolish statement. No better way today to connect to the masses!

        0 replies 0 retweets 0 likes
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      1. Soumitra‏ @Spaulify 23 Nov 2014
        Replying to @WSJ

        @WSJ what this article doesn't seem to take into account is to send emails, you need to have leads, first. Which social, actively provides.

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. Michael Williams‏ @mikewilliams23 23 Nov 2014
        Replying to @WSJ

        @WSJ @garyvee

        1 reply 0 retweets 0 likes
      3. Gary Vaynerchuk‏Verified account @garyvee 23 Nov 2014
        Replying to @mikewilliams23

        @mikewilliams23 did u read it ? It speaks to organic reach which I agree but paid is u real results

        1 reply 0 retweets 0 likes
      4. Michael Williams‏ @mikewilliams23 23 Nov 2014
        Replying to @garyvee

        @garyvee > I did; article dead on. I now have to pay for reach, which is fine, and working, as long as you context ahead of pay...right?

        0 replies 0 retweets 0 likes
      5. End of conversation
      1. Paul Adamson‏ @PaulEAdamson 23 Nov 2014
        Replying to @WSJ

        @WSJ check out http://ello.co  and its freemium/PBC model. The route Facebook and Twitter should've taken. #elloco #ello

        0 replies 0 retweets 0 likes
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