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The Wall Street Journal
The Wall Street Journal
The Wall Street Journal
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The Wall Street JournalVerified account

@WSJ

Breaking news and features from the WSJ.

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    The Wall Street Journal‏Verified account @WSJ 20 Nov 2014

    Brands are wasting money on Facebook and Twitter attempting to start 'conversations' with consumers, says Forresterhttp://on.wsj.com/1AmsaZG 

    3:37 AM - 20 Nov 2014
    • 175 Retweets
    • 111 Likes
    • Bea Amit Paranjape Paul Schadenfreude  🤖🌏 Joko Hannah Kohler pK Krista Goon Dave Palmer
    20 replies 175 retweets 111 likes
      1. DimitriPantazopoulos‏ @DPinBC 20 Nov 2014
        Replying to @WSJ

        @WSJ why do companies believe their clients want a relationship? They just want good service/ selection/ price/ convenience.

        0 replies 0 retweets 2 likes
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      1. Joe Giovannetti‏ @jgiovannetti 20 Nov 2014
        Replying to @WSJ

        “@WSJ: Brands are wasting money on Facebook and Twitter, says Forrester http://on.wsj.com/1AmsaZG ” @devinkunysz

        0 replies 0 retweets 1 like
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      1. Richie Hecker‏ @RichieBlueEyes 28 Nov 2014
        Replying to @WSJ

        @WSJ as media channels grow they tend to swallow their initial purposes and become 'platforms' in their own right and charge for all access

        0 replies 0 retweets 0 likes
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      1. Andrew DeChellis‏ @AndrewDeChellis 20 Nov 2014
        Replying to @WSJ

        Should never have been an "all-in" solution. Holistic approach.“@WSJ: Brands wasting money on FB & TW says Forrester http://on.wsj.com/1AmsaZG ”

        0 replies 0 retweets 0 likes
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      1. Ajit singh‏ @ajitjamwal1 20 Nov 2014
        Replying to @WSJ

        @WSJ Its an attempt to blunt the spread of social media fast and furious to nook corner of unheard parts area reality bites facts stand.

        0 replies 0 retweets 0 likes
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      1. Tanner Gardner‏ @tannerdgardner 20 Nov 2014
        Replying to @WSJ

        “@WSJ: Brands wasting money on Facebook & Twitter attempting to start 'conversations' with consumers http://on.wsj.com/1AmsaZG ” Rapid shifting

        0 replies 0 retweets 0 likes
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      1. Martín Paredes‏ @martinparedes 20 Nov 2014
        Replying to @WSJ

        TWTR & FB just branding id: @WSJ: Brands wasting money on Facebook and Twitter to start 'conversations' http://on.wsj.com/1AmsaZG 

        0 replies 0 retweets 0 likes
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      1. Alex Bruni‏ @eTravelTrips 20 Nov 2014
        Replying to @WSJ

        @WSJ Brands are wasting money on Facebook and Twitter attempting to start conversations with consumers says Forrester http://on.wsj.com/1AmsaZG 

        0 replies 0 retweets 0 likes
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      1. Juan Carlos Carreño‏ @juancarreno 20 Nov 2014
        Replying to @WSJ

        Qué bueno que ya haya gente diciéndolo en voz alta: "Las marcas están botando su dinero en FB y Twitter". Vía @WSJ: http://on.wsj.com/1AmsaZG 

        0 replies 0 retweets 0 likes
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      1. Yaroslav Imshenetsky‏ @SlavaNetsky 20 Nov 2014
        Replying to @WSJ

        "@WSJ: Brands are wasting money on Facebook & Twitter attempting to start 'conversations' with consumers - Forrester http://on.wsj.com/1AmsaZG 

        0 replies 0 retweets 0 likes
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      1. M M D‏ @AgataBabette 20 Nov 2014
        Replying to @WSJ

        @WSJ Overkill on the advertising these days. Hyper blitz advertising is annoying. They might want to back off a bit.

        0 replies 0 retweets 0 likes
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      1. RoShawn Winburn‏ @roshawnwinburn 20 Nov 2014
        Replying to @WSJ

        “@WSJ: Brands are wasting money on #Facebook and #Twitter attempting to start 'conversations' w consumers http://on.wsj.com/1AmsaZG ” #smallbiz

        0 replies 0 retweets 0 likes
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      1. Lyndsi‏ @LyndsiJames 20 Nov 2014
        Replying to @WSJ

        Thoughts? MT @WSJ: Brands are wasting money on Facebook and Twitter attempting to start 'conversations' w/ consumers http://on.wsj.com/1AmsaZG 

        0 replies 0 retweets 0 likes
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      1. juviance‏ @juviance 20 Nov 2014
        Replying to @WSJ

        @WSJ not surprising as these r same results as per digital display ads. Good that there is research 2 back it up. Thx for sharing!

        0 replies 0 retweets 0 likes
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      1. Dipesh Khona‏ @dipeshkhona 20 Nov 2014
        Replying to @WSJ

        @WSJ totally agree!

        0 replies 0 retweets 0 likes
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      1. Zeal‏ @ZealousAgency 20 Nov 2014
        Replying to @WSJ

        @WSJ Social media should be done with care, conversion isn't the only thing you're after on social.

        0 replies 0 retweets 0 likes
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      1. AbdelRahman‏ @loose_gown 20 Nov 2014
        Replying to @WSJ

        @WSJ I believe social media spins down digital branding

        0 replies 0 retweets 0 likes
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      1. Macbeth* 'asdfsd'‏ @MacbethSC 20 Nov 2014
        Replying to @WSJ

        @WSJ cc @twitter @facebook

        0 replies 0 retweets 0 likes
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      1. Schadenfreude  🤖 🌏‏ @ERN_Malleyscrub 20 Nov 2014
        Replying to @WSJ

        @WSJ Simple response is only two letters.

        0 replies 0 retweets 0 likes
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