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The Wall Street Journal
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The Wall Street Journal
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@WSJ

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    The Wall Street Journal‏Verified account @WSJ Sep 17

    Nike's ad campaign featuring Colin Kaepernick prompted backers to support and critics to protest. But research suggests that such activism fades quicklyhttps://on.wsj.com/2NfbmSa 

    4:00 AM - 17 Sep 2018
    • 39 Retweets
    • 108 Likes
    • Cameron Alford Marcus Tullius Afedersiniz Makedon! Samtorini 🇰🇪 sharon phillips Miracleseed outreach Matthew Narin Limlenglert 정수향
    18 replies 39 retweets 108 likes
      1. New conversation
      2. Dorothy‏ @DorothySmith11 Sep 17
        Replying to @WSJ

        Everything is about sales but for @Nike it was much more about making a positive statement.

        1 reply 0 retweets 2 likes
      3. NAS_TAQZ‏ @NAS_TAQZ Sep 17
        Replying to @DorothySmith11 @WSJ @Nike

        It was about making a positive statement. Dumb fucks try to make it everything but. We know Nike was making a statement demanding the equal treatment of others and nothing more. If they made money from it who area it was the moral principle behind it all that mattered most

        0 replies 1 retweet 1 like
      4. End of conversation
      1. New conversation
      2.  🇺🇸 🇬🇧 🇭🇲 ❌ Mark Harding  ❌‏ @HardingMark1960 Sep 17
        Replying to @WSJ

        The quarterly sales figures will tell all. FYI i haven't drank Pepsi since 1982 when they donated 10k to the Argentine war effort, so! So much for your fade quick threory.

        1 reply 0 retweets 1 like
      3. Dave‏ @WellsIAm Sep 17
        Replying to @HardingMark1960 @WSJ

        You’d be an exception though. Notice how quickly the right has abandoned the “sky is falling on Nike” rhetoric once the stock climbed to its highest point ever. The same thing happened with Dicks Sporting Goods.

        1 reply 0 retweets 0 likes
      4.  🇺🇸 🇬🇧 🇭🇲 ❌ Mark Harding  ❌‏ @HardingMark1960 Sep 17
        Replying to @WellsIAm @WSJ

        The stock climbing means nothing, Wall St is talking it up to get out, the stock price will be reflected in / based on the boycott reflected in the quaterly sales report which is not yet out.

        1 reply 1 retweet 0 likes
      5. Dave‏ @WellsIAm Sep 17
        Replying to @HardingMark1960 @WSJ

        Or the stock is climbing because sales are up 31% 🤷🏼‍♂️

        1 reply 0 retweets 1 like
      6.  🇺🇸 🇬🇧 🇭🇲 ❌ Mark Harding  ❌‏ @HardingMark1960 Sep 17
        Replying to @WellsIAm @WSJ

        From the previous not current 1/4.

        1 reply 0 retweets 0 likes
      7. Dave‏ @WellsIAm Sep 17
        Replying to @HardingMark1960 @WSJ

        Uh no. There was a 31% increase in sales after the announcement was made from Labor Day Sunday till that Tuesday. 3 days. 31% increase.

        0 replies 0 retweets 0 likes
      8. End of conversation
      1. Pat Kalan‏ @5pat5 Sep 17
        Replying to @WSJ

        Hasn’t faded here. Never will.

        0 replies 0 retweets 1 like
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      1. Keith Bicking‏ @keith_bicking Sep 17
        Replying to @WSJ

        Not for me! Nike can kiss off!

        0 replies 0 retweets 1 like
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      1. Nemanja‏ @nemanjaeurope Sep 17
        Replying to @WSJ

        We should pay one like this and get Pomp on it. With appropriate tagline. Virus is spreading. @APompliano

        0 replies 0 retweets 1 like
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      1. Al‏ @alocke4454 Sep 17
        Replying to @WSJ

        Wonder how much advertising Nike had to buy for this story? The more effective these boycotts are, the more stories there will be decrying how ineffective they are.

        0 replies 0 retweets 0 likes
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      1. bishop‏ @bishopgames Sep 17
        Replying to @WSJ

        pic.twitter.com/vovD1CbITk

        0 replies 0 retweets 0 likes
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      1. Tom Culbert‏ @TomCulbert3 Sep 17
        Replying to @WSJ

        Nike's swastikaer makes me sick so does he's filthy ass pig of a FACE. BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF BARF

        0 replies 0 retweets 0 likes
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      1. Ray‏ @QkDrwMgrw Sep 17
        Replying to @WSJ

        So basically Nike sacrificed nothing.

        0 replies 0 retweets 0 likes
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      1. libererlecole‏ @Libererlecole1 Sep 17
        Replying to @WSJ

        #FreeTariqRamadan

        0 replies 0 retweets 0 likes
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      1. JustLooking‏ @Frszmn Sep 17
        Replying to @WSJ

        Next time buying a 👟 I'm sure my memory will help me choose..... Products, any product should not have an ideological color.

        0 replies 0 retweets 0 likes
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      1. P thune‏ @thune_p Sep 17
        Replying to @WSJ

        pic.twitter.com/iqR2cMfqzu

        0 replies 0 retweets 0 likes
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