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The Wall Street Journal
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    The Wall Street Journal‏Verified account @WSJ Sep 6

    Heard on the Street: Nike’s controversial new ad campaign is a strategic bet on its future customerhttps://on.wsj.com/2MRVQM4 

    12:15 AM - 6 Sep 2018
    • 42 Retweets
    • 133 Likes
    • davie cheruz henrysings TravelinSoles Pitòsh Heyden Alex Rhee c. deneise mike maggio Jack Stothoff Nela Barry
    31 replies 42 retweets 133 likes
      1. Charles Royal‏ @charlesroyal Sep 6
        Replying to @WSJ

        good luck with that!

        0 replies 0 retweets 2 likes
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      1. Rob C‏ @SonnyCaf Sep 6
        Replying to @WSJ

        Business before country? Nike is no longer an American Company. Buy New Balance USA. @nikestorepic.twitter.com/nyZX6DqwJg

        0 replies 0 retweets 1 like
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      1. Pixel in Valhalla‏ @pixelthecat369 Sep 6
        Replying to @WSJ

        Nike marketing: "So we've run some numbers and found that angry white virgins and 70 yr olds with sixth grade emotional levels are probably not our future target demographic, going forward..."

        0 replies 0 retweets 1 like
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      1. Garreth Cullen‏ @GarrethCullen Sep 6
        Replying to @WSJ

        @DrChristinaD controversial new ad campaign by @Nike I sense a Christmas exam question brewing 😂

        0 replies 0 retweets 1 like
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      1. Dr.med. Bernd Kynast‏ @DrKynast Sep 6
        Replying to @WSJ

        #American #Patriots don't West #Nike anylonger #BoycottNikepic.twitter.com/BrRZ1H0xAX

        0 replies 0 retweets 1 like
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      1. David Hardin‏ @OKIEDAVE8675309 Sep 6
        Replying to @WSJ

        People are burning their Nike’s now !! Time to toss the trashy shoes !! You know who the Democrats are now !! They’re wearing Nike’s now !!

        0 replies 0 retweets 0 likes
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      1. TJ Hambright‏ @tjhambright Sep 6
        Replying to @WSJ

        I guess Nike only wants communists to buy their shoes.

        0 replies 0 retweets 0 likes
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      1. ziggy2528‏ @ziggy2528 Sep 6
        Replying to @WSJ

        F @Nike aint ever buying there shit again. Have worn nothing but nike sneakers for 30 years.pic.twitter.com/1fRg9qzyNb

        0 replies 0 retweets 0 likes
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      1. Leslie Lesh‏ @leshlb Sep 6
        Replying to @WSJ

        I purchased more UA stock this morning.

        0 replies 0 retweets 0 likes
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      1. Patrick O‏ @Patrick24668835 Sep 6
        Replying to @WSJ

        Must be nice to be able to afford Nike shoes. Personally was never able to afford a pair. Was too busy providing for family and putting food on the table. The guy in Nikes’ new add was fortunate that his parents could buy him a pair!

        0 replies 0 retweets 0 likes
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      1. marty kubalanza‏ @aznalabukm Sep 6
        Replying to @WSJ

        Stay out of politics

        0 replies 0 retweets 0 likes
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      1. Hillary's Excuses‏ @BigSillyJerk Sep 6
        Replying to @WSJ

        Agree- savvy move. There are plenty of people in this country who hate cops and hate the flag. Now they know which shoes to buy.

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. Mark Plant‏ @MarkPlant Sep 6
        Replying to @WSJ

        Mark Plant Retweeted Mark Plant

        Oh wow really * - ))https://twitter.com/MarkPlant/status/1037004312956887041 …

        Mark Plant added,

        Mark Plant @MarkPlant
        Interesting that @Nike #JustDidIt . My money's on them winning this gamble - they are serving a global market and the #NikeBoycott taking place in the USA won't bother them one bit in the long run. In fact they've probably seen revenue spike in most other markets today 😀
        1 reply 0 retweets 0 likes
      3. Mark Plant‏ @MarkPlant Sep 6
        Replying to @MarkPlant @WSJ

        Nike's Colin Kaepernick Deal Adds Up When You See Customer Data ... And We Did http://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/ … via @TMZ_Sports

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. SirEatonDabooty‏ @Dick_Splint Sep 6
        Replying to @WSJ

        pic.twitter.com/4PmLpZSzhJ

        0 replies 0 retweets 0 likes
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      1. Young Catfish‏ @TheBigCatfish Sep 6
        Replying to @WSJ

        Wait so Nike is making a bet that the future of their business is from demographics with statistically the least discretionary income? Shareholders should view as a red flag. Who’s making these decisions?

        0 replies 0 retweets 0 likes
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      1. Lars Kampe‏ @LarsKampe Sep 6
        Replying to @WSJ

        It is a bit rich to think of Nike as an arbiter of morality. Give me a break.

        0 replies 0 retweets 0 likes
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      1. kevin shaughnessy‏ @kshaugh61 Sep 6
        Replying to @WSJ

        Consumers are fickle and chase the next shiny thing. Alienating a group with what is viewed as an offensive campaign by some could be lasting loss of sales. Personally I find the choice of the campaigns spokesman disingenuous.

        0 replies 0 retweets 0 likes
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      1. fiddle head‏ @fdler Sep 6
        Replying to @WSJ

        political gamble will expose and cost them. I don't buy Nike because of poor quality high prices for a swoosh. NEVER HAVE-#Garbage!

        0 replies 0 retweets 0 likes
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