The beer industry faces a crisis because new generations are more health-conscious and drink less beer. So, their reaction is to design campaigns to convince people that being a beer-alcoholic is both cool and healthy. Hopefully, the tobacco industry won’t follow their example.
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Micro breweries are cleaning up in MA. Session beers, IPAs, flavored beers, etc.
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Here’s the rub: Those beers aren’t as sessionable and they’re higher ABV, therefore people drinking less beer overall. Also, spirits “share of throat” has gained 10 share points since 1999.
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My observation is purely anecdotal. My son is one of these people, and introduces me to new beers all the time. There are dozens of local micro breweries and most of them are expanding.
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It’s a solid observation as there are more breweries than ever before but their growth isn’t offsetting the decline in mainline beers.
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And your son - if like his peers - is less brand loyal than ever, which also hurts those brewers with big market share. There’s a shakeout coming for sure
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It's pretty great isn't it? Less shareholders and bad corporate decisins that huet the planet and people, more agile busimess owners paying livable waves, and a better product.
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Just a reminder that big brewers started out as small family owned businesses too.
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Sure, but I think people like the idea of small, locally sourced microbrews. One of the reasons they’re so popular.
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And soon the marijuana industry will devastate the alcohol industry as more states go recreational...
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Snowflakes drink only soy milk
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What beer? Bud light? Give those younglings a proper german oder belgium beer.
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Not the worst news to hear!
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