There is way too much fraud and waste in the system. Publishers and Advertisers both pay the price.
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The CMO Primer for the Age of Blockchains explains how this could look...then loyalty, data management, and CXhttps://www.neverstopmarketing.com/cmo-primer-for-the-blockchain-world/ …
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40 cents is way high it's closer to 10
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Prediction: in 3 years hence that number will be 20% as more fraudsters game the system with block chain.
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