Their new marketing plan is to force law enforcement to go through proper channels to obtain information, just like how they cannot legally barge into you house and start searching your place without a warrant.
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(Cont.) Of course it's not entirely altruistic, it also appeals to their customer-base as neither Amazon, Google, nor Microsoft hold data privacy in similarly high-esteem. Apple is really the only option for the average consumer that wants a basic level of device security.
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Apple is not really marketing it that way, that's the sensationalized headline talking. If the phone is to be searched, the police should be required to get a judges approval - at which point Apple would be legally obligated by the court to unlock the device. Simple as that.
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Apple's fight has been against backdoors which would not only allow police departments unhindered access but also hackers - putting everyone's data at risk. That was the main issue with the Apple FBI case - they wanted a backdoor, Apple wouldn't give them one.
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(Cont.) and it is certainly part of Apple's ongoing marketing strategy. They differentiate themselves from most other companies with their stance on privacy.
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Please. The Feds have gotten literally EVERY witness to talk in Russiagate. Think they can't put the screws to some Apple software engineer?
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Somehow, that isn't even the biggest problem we have right now. Scary isn't it?
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How about working on the other shot too? Our iPhones suck and your so called techs on the phone don’t know shit
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Please correct your headline. It reads as though Apple stated its intent was too make it harder for investigators, when the intent was to thwart hackers.
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My company! My data!
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To he'll with Apple
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