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I agree its tough for fan bases who grow to love individual players just as much as they love the team itself. Traditional sports have shown us though that this problem isn't going away. Its about money, and opportunities, sadly not how the fanbase feels about a certain player.
While youre making valid points, i think you can't really compare sports in this regard, fan interaction (streams, social media) is much more important in esports, on top of the fact that team size is way smaller in esports/overwatch compared to most sports.
The smaller team sizes and shorter lifespan of viability in the pro scene actually make it more likely for players to be traded/dropped, than traditional sports so looking for stability with a team and its players is going to continue to be rare.
I agree that fan interaction is more personal in esports, it might incentivize a team to try and keep a player for longer if they are popular with the fans, but if that player is not performing in game I don't think the popularity will mean much to their organization.
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