Riot Games CEO Nicolo Laurent say you can't think of esports as marketing. This is interesting to me, prior to hearing someone in such a strong position in gaming/esports say this I would assume most game developers would only use esports as a form of marketing and continued
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relevancy. So the question is this, how do companies/developers take their game and create a sustainable business with their esport? How can they make their esport profitable outside of driving traffic towards their game? I think if more developers designed their esports for
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the long run you might see a more successful "ecosystem" around their game and esport. The word ecosystem being use by Nicolo Laurent when explaining LoL esports. It definitely feels like Epic/Fortnite has esports tacked on rather than trying to create something sustainable.
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Replying to @Krashy
Marcel Retweeted Marcel
Bruh, literally said thishttps://twitter.com/Veineless/status/1202327953251733505 …
Marcel added,
Marcel @Veinelessyo we need devs to start realizing the potential their games have for esports, and properly develop them towards that goal... Sure, maybe shortterm it's not the way to go for making money but if you look at League and CS, people always end up falling back to those because -Show this thread2 replies 0 retweets 0 likes -
Replying to @Veineless @Krashy
The Esport aspect is more and more just becoming a natural part of player vs player games, and should be looked as such and not just an asset to create hype around the game... More and more people play the game for the esport not for the fun, it's literally becoming the sport...
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Replying to @Veineless
Agreed but that same question arises how do they take their game and create profit from competition. It's a hard goal...look at games like OW and Cod who are investing in franchise leagues. Thats a 5-10 year goal at minimum I expect.
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Replying to @Krashy
That's what my tweet said... Competition focused design choices=longterm enjoyment=longterm success and profit from playerbase, indirectly through competition
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OW and CoD use esport as a marketing tool and while it might be having some recent success through investment and sponsorships, clearly the playerbase isn't happy about it and i'd say it's definitely not as successful as it could be, because lack of competitive design choices
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