If I wanted to advertise on podcasts where would I start? Basically I need to find out:
What podcasts cover topics related to my product?
How many listeners they get?
What goes into creating a podcast ad?
How much it'd cost?
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Depending on budget & goals, you have a few options. 1. Hire a podcast ad agency like
@truenativemedia,@AdvertiseCast, or@Midroll to find relevant shows for you. It's the most expensive option but also the most hands-off for you.1 odpowiedź 0 podanych dalej 1 polubiony -
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2. Use a direct-to-host marketplace like Gumball or
@podcornFM to connect with indie shows directly. I've tried this myself with little luck as you have to wade through a lot of terrible pitches and unqualified shows. Verified stats & pricing are easily visible though.1 odpowiedź 0 podanych dalej 0 polubionych -
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3. Find shows in the niche you're looking to get in front of and reach out to them directly. This is the route I would most recommend. Most shows will jump a the chance to bring on a sponsor, & (sadly) a lot of them undervalue their platforms
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Jeremy Enns 🚢 🇨🇦 podał/a dalej Jeremy Enns 🚢 🇨🇦
This thread walks through the process from the podcaster's perspective, but basically, you would just do this in reverse. Hope that helps! Let me know if you have more questions & I'm happy to share more!https://twitter.com/iamjeremyenns/status/1366457989016793096 …
Jeremy Enns 🚢 🇨🇦 dodał/a,
Jeremy Enns 🚢 🇨🇦 @iamjeremyennsMost podcasters think they need 1000s of listeners to land high-ticket sponsors. You don't. You can land 5-figure podcast sponsorships w/ 1000 listeners. Here's a step-by-step guide to how niche shows can land high-paying sponsors without a large audience.
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W odpowiedzi do to @iamjeremyenns@truenativemedia i jeszcze
Thanks this is a brilliant write up, thanks Jemery!
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Happy to help! I'll be curious to hear how this works out for you. I've looked into it for myself before but haven't found a good enough fitting show to pull the trigger on it yet.
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To be honest I suspect it'd be hard to find a show with a good enough match for @thankbox since it has a pretty wide audience but I am want to experiment with different traction channels and I love podcasts so why not
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W odpowiedzi do to @ValCanBuild@truenativemedia i jeszcze
Ahhh yeah that makes sense. That said, if you can get a host who really believes in the product podcast ads can convert really well. With a product like yours, the niche might not be super important
Only one way to find out I guess!0 odpowiedzi 0 podanych dalej 0 polubionychDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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