For every founder successfully "building in public..." There are 100 unsuccessfully doing so. And there are 1000 succeeding, without doing so. It can be a great strategy (and self-reinforcing), but it's not what's going to make or break your company.
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Building in public rarely works as a customer acquisition strategy because most of the time your personal audience isn't made of potential customers.
this. I build in public because I enjoy if and the interaction with other founders. 99.9% of my customers aren't reading my Twitter
