Valentin Hinov

Mildly annoying but I’d worry about causing confusion. If you only send one, it’ll be clearer to the user what action they need to do to progress to the next step. Or take out email verification altogether?

I can't send just one because creating your first Thankbox + setting up your account is one combined process. The "Thankbox set up" email contains instructions about using the product so adding the email verification part there would be confusing.

One thing that might help: we had email verify in our signup process, measured it for 2 weeks, and found very few fake emails, so we removed the verification process. This was one part of going from 80% dropoff to sub 10% for us. Might not apply here tho

Depends on what you mean by “setting it up” email. Are you sending “Please finish setting up your account” or “You’re all set up now”? Personally, I don’t understand the “You’re all set up now” emails. If I create an account, I don’t need someone again telling me what I just did.

It's not quite as simple as that. The email you get when you create a Thankbox contains instructions that are valuable for first-time creators. It can actually be turned off afterwards by used that are familiar with the product and don't want it.