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Digging through my Evernote product ideas notebook and I just found the first time I'd written down notes for what would eventually become @thankbox .
It was exactly 1 year ago today 
90% of what I ended up building is basically here. The idea has hardly changed
1/5pic.twitter.com/WvOeHrydCD
The first obvious thing that didn't happen is the domain name 
- I guess I thought .awesome would be available?
It actually took me a few iterations to come up with the name but I'm very happy with it - it's unique & easily searchable. Also, the 
in the logo is amazing
2/5
Coming up with a way of handling gift cards took a long time.
Quite a few accounting/legal issues to work.
But now have implemented a great solution with a great provider and over $3k in gift cards have been claimed through Thankbox.
3/5
Keeping a percentage of each cash collection amount I quickly found out wasn't a good idea - both financially, and for users.
Not every Thankbox is used to collect cash
You'd actually need to keep a pretty big % of each one so it's financially viable - bad for users
4/5
At the end I decided to go with the most straightforward monetisation strategy - a fixed price for each Thankbox.
Still has some downsides, I admit & I've had many convos with customers about introducing tiers & subscriptions, but that's for the future 
5/5
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