a lot of brands suck on social media because they don’t allow their teams to take risks and have creative freedom. in many cases it’s not the people behind the account’s fault that the content is bad, it’s due to a long chain of bureaucracy blocking or watering it down
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@USCPSC is a perfect example. There's no way this dept would have 90k followers if they were just tweeting boilerplate consumer safety warnings. Bring Handsome Ron aboard, and it's a whole nother story
