This was a fail. 
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Hyundai was even worse using Cancer patients to sell their crappy cars.
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Yeah. I had a problem w this one. Comparing MLK to a truck.... really?
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I thought perhaps I was the only one who felt that way, I am glad there were others...very poor taste.
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Thank you Dr. Martin Luther king Jr for speaking truth and thank you Ram Truck for giving God word a platform, MLK spoke truth, I never focused on the truck, but commercial showed who we are as American people
#SuperBowlAds#LoveIt#MLK#VeteranWifeThanks. Twitter will use this to make your timeline better. UndoUndo
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weird
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I liked the commercial
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What’s wrong with that ??? Does people know that u have to get permission to use MLK voice ..
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Was this a tide commercial?
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Worst year for commercials. Fun Police took over.
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Good message used in the wrong way. Not cool Dodge.
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Nothing wrong with this commercial you bunch if babies
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I wonder if it was the message they hated.
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I honestly was hoping it would be something they used as a united tool instead of a car sale ... However it is a commercial for the Superbowl..so car sales matter ...lol
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