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The latest news and most interesting stories from USA TODAY. News that's meant to be shared.

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    USA TODAY‏Verified account @USATODAY Jan 8

    H&M is apologizing for an ad featuring a black child model wearing a hoodie emblazoned with the phrase "coolest monkey in the jungle."https://usat.ly/2D89mTE 

    8:44 AM - 8 Jan 2018
    • 60 Retweets
    • 65 Likes
    • Conor Frazier This Guy I Rise Wali Ul Islam Dario D Molina Vick Ntete somenath maji Vennie bailey Of the Community
    84 replies 60 retweets 65 likes
      1. The Sports Guy‏ @smsportsguy Jan 8
        Replying to @USATODAY

        Wow who would’ve thought that was a good idea? That deserves termination

        0 replies 0 retweets 6 likes
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      1. Carrie Garner‏ @CarrieLGarner Jan 8
        Replying to @USATODAY

        They did it for this, free advertising

        0 replies 1 retweet 2 likes
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      1. mcbc‏ @mcbc Jan 8
        Replying to @USATODAY

        pic.twitter.com/YuTDBpF7n0

        0 replies 0 retweets 6 likes
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      1. New conversation
      2. McKenzie‏ @kenziegrl3 Jan 8
        Replying to @USATODAY

        An apology is not enough! That should’ve never been printed.... #smh

        1 reply 0 retweets 8 likes
      3. 1 more reply
      1. marcia‏ @jackless42 Jan 8
        Replying to @USATODAY

        Really? I’d fire the entire marketing and design departments.

        0 replies 0 retweets 3 likes
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      1. Kyra Souza‏ @Wyndspirit Jan 8
        Replying to @USATODAY

        Do you not have any quality control ppl @hmusa @hm ?!?!?! FFS, how many ppl approved that?!?! That speaks volumes about your Corp Culture

        0 replies 0 retweets 3 likes
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      1. Sheeba Jolly‏ @sheebajolly Jan 8
        Replying to @USATODAY

        That is not at all cute, H&M. It is very sad. A child can not be a monkey, a child is our future. We need to respect our future which is much more precious than few companies running after money.

        0 replies 0 retweets 4 likes
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      1. MELISSA GOLDEN‏ @LIFE08 Jan 8
        Replying to @USATODAY

        @hm Well Apology Not Accepting..a bit too late..U should have been more sensitive to even think you wouldn't offend most of the African American population as well as others Ethic backgrounds.

        0 replies 0 retweets 3 likes
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      1. Benjamin‏ @Ben_in_yeg Jan 8
        Replying to @USATODAY

        Balance it out with a white kid modeling a polo shirt saying "most basic cracker in the box."

        0 replies 0 retweets 4 likes
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      2. Robert Hétu‏ @Bob_Hetu Jan 8
        Replying to @USATODAY

        This is much more likely a lack of sensitivity to a long past racial slur than in any way reflecting racism - one could argue that whomever was responsible may simply not aware of the history here.

        1 reply 0 retweets 3 likes
      3. 1 more reply
      1. MrsP4aBetterU‏ @mrsp4abetteru Jan 8
        Replying to @USATODAY

        Well.....nail in the coffin!!! Won’t be shopping there...EVER, EVER, EVER....EVER, EVER, EVER!!!! 😳

        0 replies 0 retweets 1 like
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      1. Selandra‏ @Lambie777 Jan 8
        Replying to @USATODAY

        The company removed the offending ad from its website.. but continues to sell the hooded top online! #racist

        0 replies 0 retweets 1 like
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      1. Erick Williams‏ @MandingoLoKey Jan 8
        Replying to @USATODAY

        Wow, in 2018, are you kidding me What's wrong with people.

        0 replies 0 retweets 1 like
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      1. Verses‏ @verses72 Jan 8
        Replying to @USATODAY

        Should we believe that a media savvy company made a mistake when their job is based on creating an image. Apology doesn’t work. But where was photographer, the editor, and anybody else in the room that viewed this photo and said ok? BS

        0 replies 0 retweets 1 like
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      1. Tramaine L Crawford‏ @TramainCrawford Jan 8
        Replying to @USATODAY

        This happened before @hm marketing/publicity stunt. Share and retweet this.pic.twitter.com/UftIMHT60U

        0 replies 0 retweets 1 like
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