Be the star of Pizza Hut's Super Bowl ad http://usat.ly/UxW9ut via @USATODAY... interesting and interactive Doritos has done this for a while
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@USATODAY depends on how they measure success. Agree with Fouts– increases consumer involvement but it's for personal gain not SM awarenessThanks. Twitter will use this to make your timeline better. UndoUndo
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