Can't get over this #CambridgeAnalytica thing… I mean, people are surprised by this? Collecting your data and exploiting it is what Facebook is *for*. The stuff they're doing isn't novel or even particularly difficult. It's just demographic marketing applied to politics.
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People pretend not to notice what makes them uncomfortable, until it makes them angry. It's scapegoating.
Not that it isn't still a crime, mind.