Central problem of the Left: ideological totalitarians, right-wingers and neoliberals all get to define what the Left is & stands for.
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"Communism!" - yay, great PR.
"Socialism!" - see above.
"Social justice!" - fuck Sweden.
If you want to use labels, pick something sensible.
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Even the alt-right isn't retarded enough to use the Swastika as their icon.
Why is the Left letting its enemies choose its symbols?
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If you gave a fuck about your ideas and not just pathetic grandstanding, you wouldn't be hell bent on losing.
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