Trump's personality cult is not his own; it is one half of the priesthood of Janus, the two-faced Roman god.
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Other presidents have had their own cults, befitting their own cultural role as gods-in-proxy, hierophants of the cult of America.
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You cannot understand the debacle of american politics until you recognize their belief in their country for what it is: worship.
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And he isn't even the first president to do that this side of 2000.