Likes, shares, retweets etc. hack your reward system.
It makes you think you're saying something smart when you're preaching to the choir.
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The cost of coming up with something that needs to be said is prohibitive, when compared with cost of coming up with something to get likes.
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The strength of a platform like twitter is exactly that any random dude or dudette or ??? can participate in the conversation at any time.
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Conversation is the actual vector of interaction. Likes and shares breed mutual followings and consensus, but don't do much more.
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And now we are neutering these advantages because it feels that much nicer to see likes and retreats than "lol u *slur*" in your mentions.
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Which is darkly ironic because the power of upvote/downvote in consensus-building when attached to actual, serious decisions is tremendous.
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But instead of taking the technology in that direction, and letting conversation platforms be, we are making virtual endorphin pumps.
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