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Revenue from ads and copies sold encourage shitty headline baiting. Other models are generally subsidized by state or corporate actors.

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The biggest problem with journalism throughout time has been that the big money is rarely aligned with honest reporting.

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With the end result being that good, honest journalists are mostly either rogues, stuck with smaller employers or volunteers.

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While a flood of bought and paid for shills and BS mass producers publish the majority of articles in so-called "respectable" papers etc.