One of the most important skills you can learn for convincing others is that you need to build & maintain trust.
Nobody cares about how much you've practiced rhetoric in a direct conversation.
They want to know you respect them & care about their opinions.
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In my experience it's far easier to get someone to change his mind than admit he's changing his mind. Let him think it through on his own & if he can find his own reasons to change his attitude about something, he may well do so. twitter.com/pickover/statu…
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