Personal pet peeve:
People will shrug off simple but effective ideas, but believe any overelaborate bullshit if it's presented right.
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My guess is that its easier to latch onto the more complex idea for psychological security. After all, if the solution was so simple, I would have thought of it by now.
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Yeah, there's a fundamental disconnect there: thinking/hearing of something vs. understanding and execution of the idea.
Simple isn't always easy, but it's so often treated as if it were the same thing.